São Paulo in September

Get ready for the biggest music, culture, and art festival in São Paulo! The Town returns with an even grander spectacle in 2025, transforming the Autódromo de Interlagos into a vibrant City of Music. Expect world-class headliners and incredible performances across multiple stages, promising an unforgettable experience for all music lovers.

Immerse yourself in the best of Brazilian music at the 11th edition of Coala Festival! Held at the iconic Memorial da América Latina, this festival showcases both established legends and exciting new talents. Get ready to dance and sing along to an incredible lineup featuring artists like Liniker, Cidade Negra, Caetano Veloso, Black Alien, and many more.

Prost! Get ready for São Paulo's very own Oktoberfest, the biggest German festival in Latin America. Head to Parque Villa-Lobos for weeks of authentic German festivities, including lively shows, delicious gastronomy, plenty of chope (draft beer), amusement park rides, and attractions for all ages.

Join the Corrida Super Humans, a inspiring street race that goes beyond physical limits! This event, open to both people with disabilities (PCDs) and non-PCDs, offers 5km and 10km routes focused on celebration, strength, and courage. It's a truly inclusive and empowering experience for everyone.

Feel the thrill of American football right here in São Paulo with the official NFL RUN! Just two days after a historic NFL game in Brazil, you can join fellow fans for an unforgettable 2km walk or 5km run at Parque Villa-Lobos. Wear your favorite team's jersey and get ready for a dose of fun and adrenaline.

Step into the world of Olympic sports at COB Expo 2025, Latin America's largest Olympic sports fair! This immersive event offers a fantastic opportunity to explore various sports, attend engaging talks with Brazilian sports legends, and experience interactive activations. It's a must-visit for sports enthusiasts and those curious about the Olympic movement.

Celebrate 20 years of beauty innovation at Beauty Fair 2025, the largest beauty fair in the Americas! This event connects professionals, brands, and trends that are transforming the beauty market. Expect exclusive launches, inspiring talks, and a chance to get hands-on with the latest products and techniques.

Experience the captivating story of Brenda Lee in this acclaimed musical returning to São Paulo! This performance offers a deep dive into the life and legacy of this iconic figure, blending powerful storytelling with engaging musical numbers. It's a moving and entertaining show that you won't want to miss.

Prepare for an evening of hilarious laughter with 'S.A.C.', featuring three of Brazil's funniest comedians: Sarro, Albani, and Cocielo! This stand-up comedy show promises sharp wit, relatable observations, and plenty of side-splitting jokes. Gather your friends for a night of pure entertainment.

Immerse yourself in the rich sounds of Brazilian classical music at the 'Concerto Texturas Brasileiras'. This special performance at Praça das Artes promises an evening of exquisite melodies and harmonies, showcasing the diverse influences and unique character of Brazilian compositions. A perfect cultural treat for music enthusiasts.

Indulge your palate at the 'Encontro de Vinhos São Paulo', a delightful wine event happening this September. Explore a curated selection of wines, discover new labels, and engage with producers and connoisseurs. It's a fantastic opportunity for wine lovers to taste, learn, and connect over a shared passion for good wine.

K-pop fans, get ready! Kang Daniel, the 'rebel of K-pop' known for hits like 'Paranoia,' is bringing his electrifying solo show to São Paulo. Don't miss this chance to see one of K-pop's most dynamic performers live in an intimate setting. It's an unmissable night for any K-pop enthusiast.